Livonia, MI. August 13, 2007 – Fathead®, the fast-growing sports and entertainment brand best-known for its life-size wall graphics, has launched its action sports product line. The product line includes stars from Motocross, BMX, skate, surf and snow. The majority of Team Fathead will be competing at the AST Vans Invitational Dew Tour, August 16th – 19th in Portland, OR.

The debut Fathead Action Sports athlete roster includes Travis Pastrana and Chad Reed of Motocross, Dave Mirra and Ryan Nyquist of BMX and Ryan Sheckler of skate, who all recently competed in ESPN’s X-Games 13. Future Fathead roster members will include snowboarders Travis Rice and Eddie Wall, skateboarders Bucky Lasek and Paul Rodriguez and surfers Andy and Bruce Irons waiting to take center stage on the walls of Action Sports fans across the country.

Stephen Astephen, Principle, WMG; “Action Sports is based on authenticity and originality. It’s great to see companies like Fathead bringing out what is best in Action Sports by introducing original, authentic products.” Adding: “We are very pleased to see that Fathead has gotten into the game, and WMG is helping Fathead bring these athletes closer to fans than ever before.”

“Fathead prides itself in connecting people with their passions. Anything Fathead does has to be cool, fun and relevant to fans of Sports and Entertainment. These action sports athletes were selected based on their intensity, innovation and natural instinct to put it all out there in big, fun and amazing ways. These guys perform some of the most incredible feats in the world and do it with what we like to call Fattitude,” said Brock Weatherup, Chief Executive Officer of Fathead. “These athletes push themselves to go higher, farther, and faster, with style, every time they compete. Now fans can bring the best of Motocross, skate, BMX, snowboarding and surf into their homes like never before!”

The action sports stars can be purchased on the company’s Web site, fathead.com or by calling (877)-FATHEAD where over 300 of the best sports and entertainment images can be found.

A “Fathead” is a bold, colorful, life-size wall graphic of sports and entertainment stars. The 3-D-like vinyl graphics have a special adhesive backing that enables them to be moved from wall to wall.

By press release 

Wow the last like week has been really amazing. Riding every day at the UCF school. It is a lot of fun. My friends come over every morning and we go film at the school. I am filming for the new Mirraco web video which should be amazing! My friends are also filming for the Welcome to Pittsburgh video and a Square One video. They have been coming out with some banging stuff.

My bike nowadays is amazing except for my cranks. At the school there is this ledge by like a 10 set with a nice rail going down it. I hopped on the ledge and 3-d over the rail down the stairs and my cranks bent so I will be running by Shadow soon to build up a new bike. I hope.

I also am riding brakeless now. I took my brakes off like a week ago and I have to tell you it’s so much different. I love it. You have to be one with your bike, it’s like learning to ride all over again. They might go back on though in a couple of months or weeks depends on how I feel. Oh and to the guys at the X games, it was sick. You guys need to calm down haha.

THANKS MIRRACO.

Dave Rytell