Dave Mirra signs with Monster Energy
CORONA, California, (June, 2006) – Monster Energy announced today that they’ve landed their biggest action sports megastar to date – BMX legend Dave Mirra.
“Dave Mirra is an ambassador for an entire generation of action sports enthusiasts and Monster Energy is stoked to have him on board,” said Mark Hall, President of Monster Beverage Co. “Dave’s name is synonymous with gold – and now with a splash of ‘Monster’ green.”
Mirra, who holds the coveted record of winning the most X Games gold medals in the history of the competition, has been voted in industry publications throughout the years as the best BMX competitor of his era. From a mainstream sports standpoint, Mirra’s image is one of the few to clear the gap between action and stick & ball sports, often listed with such recognizable names as Tiger Woods and Michael Jordan with today’s youth.“Dave Mirra had a Midas touch with products and events he selects to involve himself with and Monster Energy feels strongly that this relationship will be a win/win situation for both parties,” said Monster Energy spokesman Scott Sepkovic of Crown AMG.Added Mirra’s manager, Steve Astephen of Wasserman Media Group: “Dave is truly excited about this partnership. Many times Dave has been the exclusive action sports endorser with his sponsors,” noting Mirra’s other sponsors Slim Jim and Oxy. “Joining Monster Energy, which already boasts a solid core of top action sports athletes, will be a new and exciting experience for Dave.”Mirra joins a stable of Monster Energy athletes that feature many marquee names in action sports, including motocross racer Ricky Carmichael (who’s actually good friends with Mirra), Dew Tour BMX champion Ryan Guettler (who rides Mirra’s MirraCo. Bikes) and defending X Games skateboard vert gold medalist Pierre Luc Gagnon.
By Monster Energy press release
June 29th, 2006 at 9:21 pm
Congrats on the Monster Hook!
They are real good guys.
My olda cousin Stevie Catalano works as a East Coast Representative for Monster.
The helped support one of the BMX Invasion contests I held this year.
June 30th, 2006 at 10:17 am
The monster of bmx that takes all is now with Monster. This could be trouble!
June 30th, 2006 at 4:30 pm
david is the sexiest 32 year old I’ve seen.
July 1st, 2006 at 2:29 pm
hy… my name is Fernando, has 20 years of age and is of Brazil… it wanted to speak that the Dave Mirra is optimum competitor of all the times… exactly when it does not obtain the first place… here in Brazil, agent is very difiçil to buy bikes American… has that to work sufficiently pra to obtain to buy… and alone surplus time pra to walk of bike in the weekend… mirracobike would like one day to be able to buy one… my dream was to walk in the track of the Mirra… they order notice to me of the Mirra… I compel…
July 2nd, 2006 at 6:58 pm
yo ho is right mirra kicks ass
July 4th, 2006 at 7:03 pm
hay dave nick johnstone here to say good on you for makeing a dam good bike company and website no matter wat happans with mirraco ill be standing by it 100% in the future….
July 5th, 2006 at 4:57 pm
Now Dave and I will both be reppin’ the mean green “M”…Havin you on the team just shows how much progress all x-treme action sports have made!
I’ll def. keep truckin on my dirt bike if you do the same on ur BMX bike! Monster Energy 4 Life!!
Congrats
Rach
July 20th, 2006 at 10:37 pm
Hey congratulations, can’t wait to see Dave in action.
July 18th, 2007 at 11:51 am
hay sponser me
August 21st, 2007 at 3:50 pm
dave is the best in my opinion i’m glad he signed with monster this will rock the bmx tour
February 12th, 2008 at 10:07 am
hey dave you married my cuzin so i gess tht makes Me your 2nd cuzin !!!!really no lie okay by by
March 25th, 2008 at 10:50 pm
monster rocks stick wid it