“Dave Mirra is an ambassador for an entire generation of action sports enthusiasts and Monster Energy is stoked to have him on board,” said Mark Hall, President of Monster Beverage Co. “Dave’s name is synonymous with gold – and now with a splash of ‘Monster’ green.”

Mirra, who holds the coveted record of winning the most X Games gold medals in the history of the competition, has been voted in industry publications throughout the years as the best BMX competitor of his era. From a mainstream sports standpoint, Mirra’s image is one of the few to clear the gap between action and stick & ball sports, often listed with such recognizable names as Tiger Woods and Michael Jordan with today’s youth.“Dave Mirra had a Midas touch with products and events he selects to involve himself with and Monster Energy feels strongly that this relationship will be a win/win situation for both parties,” said Monster Energy spokesman Scott Sepkovic of Crown AMG.Added Mirra’s manager, Steve Astephen of Wasserman Media Group: “Dave is truly excited about this partnership. Many times Dave has been the exclusive action sports endorser with his sponsors,” noting Mirra’s other sponsors Slim Jim and Oxy. “Joining Monster Energy, which already boasts a solid core of top action sports athletes, will be a new and exciting experience for Dave.”Mirra joins a stable of Monster Energy athletes that feature many marquee names in action sports, including motocross racer Ricky Carmichael (who’s actually good friends with Mirra), Dew Tour BMX champion Ryan Guettler (who rides Mirra’s MirraCo. Bikes) and defending X Games skateboard vert gold medalist Pierre Luc Gagnon.